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About Us

  • about


Abe Unger started his shoe companies, Ansonia and Coquettes, in the late1940’s. By 1960 he was the largest independent shoe retailer with stores across America. He was Billy, John, and Tom Lawson’s grandfather.

Following in his footsteps…

Two of the brothers, Billy and John Lawson opened the first SHOE-INN on North Avenue in New Rochelle, NY in1972. Their vision was to bring New York City footwear to suburban areas. With this in mind they went after the trend setting items and brands of the time and soon had lines of women outside their store waiting to buy their GOLO Go Go Boots! With this success, they opened up more SHOE-INN’S in affluent suburban towns such as Scarsdale NY, Westport CT, Fort Lee NJ, and two stores in midtown Manhattan. With in ten years, they grew to eight stores. In 1983, the Lawson brothers put their mother, Sally Protell, who worked as a fashion reporter for the Boot and Shoe trade publication, into business opening SHOE-INN South, in Palm Beach Florida.

In 1985, John ventured off and headed to sunny Florida opening his own stores. Billy took over SHOE-INN and began working on expanding the brands, adding accessories, and providing individual and excellent customer service. In 1990, he fell in love with his Kenneth Cole shoe rep, Melissa McCue. They now have two sons, Peter, 24, and David, 21, and in April 2017 they celebrated their 25th wedding anniversary. Together they continued to grow their concept of SHOE-INN to include the tony towns of East Hampton and Westhampton Beach NY, which opened in 1997.

Today, 8 stores… a New Web site… and their eldest son, Peter Lawson (4th generation), has joined the family team after working for Steve Madden for the past 2 years. His corporate retail background, his Millennial point of view and his fresh eyes will no doubt move SHOE-INN forward into the retail of the future while staying in the present. As well, we pride ourselves on our wide variety of contemporary curated footwear and accessories all selected to meet our high standards of quality and comfort, all while meeting today’s fashion. In order to provide our customers with our unique selection our team travels to Europe twice a year on buying excursions, seeking to bring you the most sought after styles and brands that Italy has to offer!


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