ASH

Founded in 2000 by a French shoe designer, ASH started as a passion for footwear designs that led to an elite shoe empire. Patrick Ithier always had a love for shoes, and he also had an eye for distinct styles. The French designer partnered with Italian entrepreneur Leonello Calvani, who was quite business-savvy. Both were prominent figures in the footwear industry, so they combined Ithier’s French flair vibes with Calvani’s Italian heritage designs to create ASH.

Offering impeccable craftsmanship and innovative creations, ASH footwear is now a leader in the market. Ithier expanded his collections to include men’s footwear, handbags, ready-to-wear and accessories while manufacturing and marketing his products through a network of more than 600 point-of-sales and 200 brand stores.

Nothing is more frustrating than seeing the same style of fashion sneakers and boring sandals when all you want to do is find a style that matches your personality. 

ASH high-top sneakers give off an edgy and bold look and are ideal statement-making pieces. From the brand’s casual cool pairs of shoes, boots, slides and more to their famous black leather boots and lace-up oxfords, ASH is known for their blinged-out sneakers.

ASH wedge sneakers are also one of their staples that are comfortable, yet they help you stand out among the crowd. Who would have thought to combine the coziness and unique vibes of a sneaker with the classy look of a wedge? They are a perfect match for your stressed jeans and leather jacket for a night out or meeting friends for lunch.

To give you more background on how ASH came to light, let’s start with Ithier’s experience in sports fashion — hence his love for designing fashion sneakers and high-tops. With his eye for innovative designs, he rose to fame because of his famous wedge sneakers. He established ASH as his shoe brand for original, exceptional and comfy footwear.

Throughout his years, he had a long-standing interest in shoes and worked at various part-time shoe manufacturers as well as his father’s shoe store. But it wasn’t until he started working at Charles Jourdan when he realized his true calling of creating shoes. That’s when he met with Italian entrepreneur Leonello Calvani. They both realized there was a gap in the industry for premium footwear.

They created ASH on the inspiration of edgy glamour and boho spirits for men and women searching for practical and tasteful shoes. Ithier designed his first shoe in 2000, and in 2015, he launched his first ready-to-wear collection.